Kids Learn Critical Life Skills Through Play

Through the genius of play, help raise a happier, healthier generation by encouraging your kids to play. Every time children play, they build critical life skills necessary for development. Kids develop a range of skills including cognitive, physical, social, and emotional skills through play. For at least 60 minutes a day, encourage open-ended play to help your child grow. Along with learning, play boosts creativity, reduces stress, and nurtures family bonds. That’s the genius of play!

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